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  Download Complete Case Study - PDF, 448K

Business Challenge

balina.joppich.at Handels GmbH, a company that retails formal evening wear offering the widest range of products on the German-speaking market, had three objectives:


To develop a Customer Relationships Management system that would allow providing their clients with information on sales, services and products


To build an information portal for individuals interested in Vienna balls and similar events.
Creation of this type of community would enable the client to eventually offer its services and products
to the target group


To build CRM and B2C frameworks that could be installed and customized to other businesses and target markets

Technology Evaluation

At the project inception, Intellias specialists ran a technology evaluation.
In particular the following platforms were analyzed:

  • Microsoft .NET platform
  • J2EE platform
  • ColdFusion platform

Based on detailed analysis of the client's business requirements, Intellias software architects recommended Microsoft .NET platform as the most appropriate technical solution. Microsoft .NET platform provided all the necessary interfaces and components  for  a  full  solution  to  be  developed.
The  project  was  started  with .NET Framework 1.0,

and after official release of .NET Framework 1.1, the project migrated to the new release. MS SQL Server 2000 on MS Windows Server 2003 is used as a database backend. Use of a set of 3rd party components and libraries allowed to add more functionality to the system cutting down development costs.

Project Architecture


Technology Stack
OS: MS Windows Server 2003
Development Platform: .NET Framework 1.1 (ASP.NET), MS Visual Studio 2005
Database Backend: MS SQL Server 2000
Other Technologies: ASP.NET, C#, C++, .NET Remoting, ADO.NET,
HTML/DHTML, XML, 3rd party components
Methodology: OOP Design Patterns
Intems ERP & PM
Project Team: Project Manager, Project Leader, 5 developers and 3 QA engineers
Project Effort: 42,000 man-hours
Lines Of Code (LOC): 500 KLOC
Classes and Interfaces (OOP): 3,000
Database Details: 200 tables
CASE Systems Used: PowerDesigner DataArchitect 6
Rational Rose 2000
TestTrack Pro 7
Surround SCM 3.x
MS Visual SourceSafe
MS Project 2000
MS Visio 2000


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