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5 Latest Web Development Trends: Have You Adapted Your Strategy Yet?

With online web traffic booming lately, it’s high time to improve your website for better usability. Here’re the latest web development trends we’re following at Intellias.

June 18, 2020

6 mins read

With shops and restaurants closed for months, no wonder that everybody’s turned online. Shopping, eating, entertaining, and even dating online is our reality for an indefinite time. When the lockdown is over, many people will be more benign to online operations than pre-quarantine. It’s not strange at all since the audience that uses websites and apps daily has significantly increased. The task of brands is to exploit the situation and hold the users’ interest by providing the best possible online service. Innovative web application development is one of the ways, and Intellias can help with the task.

Top web development trends that shape applications in 2020

The first thing to note is that mobile becomes the priority: the traffic from smartphones and tablets has surpassed the one from desktops, according to StatCounter:
5 Latest Web Development Trends: Have You Adapted Your Strategy Yet?
Source: StatCounter

It’s apparent this shift should affect the way we do web development. More than that, every brand and enterprise struggles to stand out since the competition online is even more fierce than offline. How to catch the users’ eye? By offering a high-end user experience, seamless work, and innovative approach where it matters.

Some things remain unchanged, so before introducing any innovations to your current applications, make sure they are

  • available
  • accessible
  • secure
  • usable
  • discoverable
  • fast

There’s no limit to perfection, and every point here can be optimized and improved. With these five hot trends in web development, you’ll know where to start.

Progressive Web Apps

Gartner believes that PWAs will replace half of all native consumer apps in 2020. Compared to native apps, PWAs are smaller and take less space on the device. Besides this, they are reliable, fast, and as engaging as native apps. And while Android is starting to accept progressive web to the App Store (Apple doesn’t want them in their app store, however), it is not a necessary prerequisite for a user. The good thing about PWAs is that they can be used on the low-spec smartphones, can operate on a low-bandwidth and when installed on the browser. For a website to be considered a PWA, it should meet the following requirements:

  • run under HTTPS
  • have a Web App Manifest in JSON format
  • include a service worker

What’s the potential of progressive web apps? At the moment, we can install PWAs on Android and iOS, Windows from 7 to 10X, Linux, and Xbox One, and more. We also know that PWAs cannot be installed on smartwatches, smart TVs, game consoles, smart assistants, and Tesla.

The benefits for businesses are already evident: brands like AliExpress, Starbucks, Pinterest, Tinder, and more have been leveraging progressive web apps for some time already. They report an increase in conversion rates (+104% for AliExpress), reduction of load time (-60% in Tinder PWA), growth in ad revenue (+44% for Pinterest). One more perk of PWAs is their development time: they take 4x less time than native apps for Android and iOS.

PWA is not the latest web development trend, but it’s worth considering in the current conditions.

Haven’t yet thought about progressive web app for your brand?

Why not examine this possibility now?

Read more

Chatbots

Many businesses have probably appreciated the chatbots on their websites during the COVID-19 lockdown. Keeping customer service on the highest level in conditions of increased demand is not a task for the faint-hearted. This is where 24/7 AI chatbots come handy. Automated and instant customer support is a thing worth long-term investment.

Where do AI-powered chatbots step up to aid humans?

  • providing quick answers in emergencies
  • resolving complaints
  • providing extended explanations
  • booking
  • automated bill payments
  • providing personalized suggestions and advice

Global Market Insights predicts the market size of chatbots will reach $1.3 billion by 2024:
5 Latest Web Development Trends: Have You Adapted Your Strategy Yet?
Source: GMinsights

Chatbots and Artificial Intelligence are becoming a modern trend. For example, more than one million people are learning AI on Udemy only.

In 2020, chatbots are becoming more humanlike, automating more tasks – from business processes and behavior prediction to automated financial services, and are gaining a voice.

Learn about the do’s and don’ts design teams should use in their everyday work

Voice search

Voice recognition technology continues to evolve while more and more customers leverage this option as they use their smartphones on the go. Voice-based e-commerce sales are expected to reach $40 billion in the USA only by 2022. So, voice search optimization has to become a part of your tech strategy if it’s not yet there.

The growth in voice recognition technology is also caused by the increasing share of smart homes with Amazon’s, Google’s, and other virtual assistants and smart speakers. To be more specific, top voice search devices are

  • Google Home
  • Amazon Echo/Alexa
  • Google Assistant
  • iPhone/Siri
  • Android devices

By the way, Google Home is the most accurate one: it answers correctly on 81% of queries on average.

The automotive industry’s pace to higher levels of car autonomy also adds to the demand for voice search. On CES 2020, Lamborghini Huracan Evo has been presented as the first car to get the cloud-based voice service – Amazon Alexa. By 2028, 90% of new vehicles are predicted to have embedded voice assistants. Voice search technology is the natural complement to our super-busy and smartphone-based reality, so 2020 is a high time to explore this web development trend.

Learn how the effects of the global pandemic are shifting the familiar product design paradigm toward better usability and user retention

Motion UI

Designers who follow the latest web development trends love the user interface animation since it makes a brand more impressive and memorable and adds fun to design elements. The thing is not to take motion UI too far: it can make a website unresponsive and sluggish. The best tools designers use to build an animated interface are

  • Adobe After Effects
  • Origami
  • Flinto
  • Framer
  • iDoc
  • Motion UI
  • Hype 4
  • Lottie
  • Keynote
  • Flow

94% first impressions are design-related, and motion UI is the perfect way to make your customers’ first impression count.

Accelerated Mobile Pages

Accelerated mobile pages are a new trend to aid in creating responsive websites for smartphones. Your website has to load instantly and work smoothly across all mobile devices, and AMP development can ensure this. AMP is an open-source HTML framework with which you can build pages that load faster: 2 seconds vs. up to 22 seconds for the non-AMP.

Accelerated mobile pages are not new: Google first introduced them back in 2015. And since Google loves fast websites, AMPs will make your site more visible to users and rank higher in search. They are distinguished by the lightning symbol in mobile search results.

Note that adopting AMP means sacrificing a lot of UX elements since AMP prioritizes efficiency over creativity. Also, accelerated pages allow one ad tag per page only. So, if mobile search and SEO results are your priority and a part of your monetization strategy, AMP pages are the right choice. But if you bet on functionality and engagement, your pick would be to build a custom, well-optimized website or app.


Intellias, a software services partner for Fortune 500 companies, may help you out with this task. We are following the latest tendencies in web development and build world-class experiences for our partners’ clients. Improving app rankings, opening new markets, adding innovative features and customized functionality, and building complex web solutions are only a few things we’re doing at Intellias, merging our UI/UX design expertise and software engineering capabilities. For more details, you are welcome to contact us anytime.

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