Big Data in Retail and eCommerce

Due to the explosive growth of eCommerce, the rise of the smartphone culture, and fierce competition, customer expectations change faster than you could even imagine. To keep up, you must be aware of changes in consumer behavior before they occur. With big data solutions for retail and data preparation for eCommerce in place, you’ll be able to pinpoint what makes your customers laugh, cry, and sigh.

With big data, eCommerce business owners can find the best communication channels to contact their customers, know exactly when they are ready to make purchases, custom-tailor their shopping experience by recommending the right products at the right time, and provide consistent customer experience with all channels functioning as a single organism.

In retail, your success relies heavily on your ability to collect data, process it in real-time, and transform it into actionable solutions on supply chain management, price optimization, risk management, inventory management, merchandising, and, of course, staying ahead of the competition. Big data analytics for retail operations allows to react to marketing challenges promptly and effectively.

Our big data retail analytics services will help you not just to collect, prepare, and process your data in real-time but also to draw meaningful insights from it, as well as discover new opportunities and industry risks. Based on these precious “products” of the wise “cooperation” of big data and retail or big data and eCommerce, you’ll be able to make smart business decisions.

Unlike their eCommerce counterparts, traditional retailers face a host of staffing challenges. Most of these hurdles are associated with seasonal, monthly, and even daily fluctuations in customer traffic. Very few employees are capable of handling these spikes in demand and deliver adequate customer service. That’s where the benefits of big data in the retail industry play a major role.

Big data solutions for retail can help you overcome these hurdles and fine-tune the workflow. With the insights driven from retail big data analytics, you’ll be able to make smart promotion and re-staffing decisions, assign employees with right tasks, adjust staffing levels based on customer demand, retain the best employees, and reduce workforce costs.