Ecommerce continues to be one of the hottest markets out there, and global eCommerce revenue is expected to reach over $4.2 billion in 2020. Online retailers are finding new ways to set themselves apart from the competition. The user experience (UX) and user interface (UI) design of your eCommerce websites and apps can create a shopping experience that customers won’t forget in a hurry and lead to increased engagement, loyalty, and purchases.
Innovative eCommerce UI design is used to improve usability, speed, and simplicity while focusing on visual appeal and intuitive navigation. If your goal is to increase eCommerce revenues for 2020, look at the top seven UI trends retailers are implementing across the globe. Companies like Amazon are already using some if not all of these trends in their online stores.
1. Color psychology
A key aspect of UI design has been to keep color to a minimum, with blacks, grays, and whites being the predominant colors in user interfaces. This was to ensure users could easily navigate websites and apps without getting distracted by a kaleidoscope of color. Step forward to 2020: online retailers are now using color to their advantage, adding splashes of bright, bold colors to stand out from their competitors left in the sea of gray.
With more than 90% of consumers stating that images and color are the most influential factors when buying a product, it stands to reason that implementing color psychology in your eCommerce website design should be a priority in 2020. Don’t get swept away by the urge to add all colors of the rainbow, though. Simplicity is essential, so choose one bold, bright color and implement various shades.
2. Micro animations
Another way of enhancing the customer experience using innovative eCommerce design is with the addition of micro animations. Everything from buttons, toggles, menus, and even images can be enhanced with micro animations to create more engaging and visually delightful experiences for customers. ￼As UI/UX design technology advances, micro animations are surpassing typical 2D images with enormous effect.
As you can see in the example above from Marks & Spencer, users can choose between viewing an item of clothing on a mannequin and experiencing how it fits and moves on a real person. This gives customers even more reason to go ahead and click that buy button.
3. Voice-capable interfaces
If you’re looking to strengthen your UI design eCommerce strategy, add a voice-capable interface, the latest must for all online shoppers. This trend is expected to continue in 2020. Voice-capable interfaces are not only useful for accessibility and ease of access. According to ComScore, more than 41% of adults perform voice searches every day. The popularity of smart virtual assistants like Siri, Google Assistant, and Cortana is increasing.
With over 50% of online searches predicted to be done by voice in 2020, now is the time to make it as easy as possible for consumers to search your website and purchase your products using only their voice.
4. Thumb-friendly mobile navigation
A simple but essential aspect of UI design for online shopping is thumb-friendly mobile navigation. In 2020, 49.2% of all eCommerce sales are predicted to be completed on mobile phones. More importantly, 75% of users navigate phones using only their thumbs.
When designing your eCommerce site, make sure to put menus, navigation bars, and the all-important purchase buttons within thumb’s reach.
5. Augmented reality
Augmented reality (AR) is fast becoming one of the top eCommerce trends and is a real game changer for online shopping. Before AR was introduced, shoppers had no choice but to visit a retail store to see how products looked in reality and determine whether they would be suitable for their home, body, or skin. According to research by BRP Consulting, nearly 50% of shoppers would prefer to buy from a retailer that provides AR experiences.
With advances in AR for mobile applications, online shoppers can upload photos of themselves or their homes and see how a product would fit, whether it’s a piece of furniture for the living room (like in the Houzz mobile app pictured above) or a new item of clothing. The future of shopping is virtual and augmented.
6. Artificial intelligence and machine learning
Artificial intelligence (AI) and machine learning (ML) go hand in hand to provide the next step in innovative UI design for eCommerce. Personalized shopping experiences can only occur when AI and ML come into play, predicting customer behavior and remembering searches in order to offer suggestions that encourage users to purchase more.
Amazon is well known as one of the leading eCommerce brands to use product suggestions, as shown in the example above. By using AI and ML, Amazon has created an algorithm that recommends items to customers based on previous searches and purchases. Create your own personalized shopping experience for customers using AI and ML and keep up with the eCommerce leaders in 2020.
Take your AI to another level by integrating chatbots on your website. UI and UX design for eCommerce focuses on making the shopping experience as easy and interactive as possible. With the addition of chatbots to your services, you’ll always have a line of communication to answer customer queries or suggest upsells for shoppers, no matter what location or time zone they’re in.
According to Business Insider, over 80% of businesses are expected to have some sort of chatbot automation by 2020. Make sure your business stays ahead of the rest with a chatbot that uses AI and ML to provide an interactive, personalized experience for your customers.
Step into the future with innovative eCommerce design
Using the latest UI trends to your advantage ensures customers can browse, search, select, and purchase your products easily and efficiently. If you want users to spend more time browsing and shopping on your website, make sure to build a sleek, well-designed, and easy-to-navigate online store using the best eCommerce website design methods.
If you want higher click-through and conversion rates on your online store, get in touch with Intellias. We’ll help you design and build your eCommerce store based on the latest UI trends to take your business to the next level.