For three days — May 26-28, 2020 — leading FinTech innovators and banking experts will join online to share and discuss latest industry insights. The Future of Banking Week is a fully digital online event that brings together industry leaders to discuss the future of banking in keynotes and panels on a virtual stage.
Anna Oleksiuk, FinTech Industry Leader at Intellias, will represent the company on the event and present a speech titled “ The Perfect Formula for FinTech Products: CX = ML + UX” and based on Anna’s article published previously. During her talk, Anna will showcase how combination of machine learning and user experience can help to cater excellent customer experience for users of financial products. Anna believes that the new challenge for mature FinTechs is to offer less with more and claims to have the formula to solve that, which she will share on the event. She will disclose potential opportunities for growth and development of the strategies that make the digitalization of finances play out with zero risks for businesses. Her past in the Forex trading and analyst background will add value to the talk and event participants.
It is Anna’s passion to explore diverse technologies applied across the financial services industry. As the FinTech practice leader at Intellias, she will show the participants of the Future of Banking event how to look beyond the hype in the adoption of the new technologies. Intellias expert will explain why data is the superpower — how knowing the market, studying customers, and researching competitors help to win the competition. She will give valuable insights on how traditional banks and FinTech companies can start delivering perfect customer experience by applying the ML + UX formula to their products and services.