Victor Haydin
Blog post

Tech.AD Berlin 2019 Recap: Let’s Talk Automotive

Be the first to get the latest insights from the Automotive Tech.AD Berlin 2019

March 19, 2019

4 mins read

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For two days, March 11-12, the capital of Germany was hosting the No. 1 European event on technical challenges for vehicle automation Level 4+ — the Automotive Tech.AD Berlin. The event is a world-renowned experience and knowledge sharing hub that brings together more than 350 stakeholders that define the roadmap for the next era of vehicle automation.

Tech.AD Berlin 2019 Recap: Let’s Talk Automotive

Intellias experts are regular attendees at automotive conferences across the globe, so we just couldn’t miss such a notable event as Tech.AD. Victor Haydin, Growing Technology Business at Intellias, captured the latest innovation at the conference.

Tech.AD Berlin always fuels industry leaders with exclusive ideas and inspiration. This year, after Tech.AD Detroit I was excited to visit the conference once again in Europe to establish even more connections and get the hottest insights on what will shape the future of automotive.

Victor Haydin, Growing Technology Business at Intellias

Two Tech.AD days were full of talks on sensor and perception technologies, ADAS platforms and software architectures, connectivity +5G and mobility, safety and security. Let’s dive deeper and define top takeaways based on solutions and products Victor Haydin noted at the event.  

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Achieving full autonomy: the ultimate goal? 

One of the key problems discussed at this year’s Tech.AD Berlin was reaching Level 3 autonomy. And, what’s most important, how to regulate self-driving cars along with the usual vehicles.  

Experts agree that it will take at least several years to establish all the standards, rules, and regulations on how Level 3 autonomous vehicles should be integrated into the existing infrastructure. We don’t even talk about the overhyped Level 4 and 5 autonomy, as it’s evident that decades may pass until automakers can deploy such systems.  

As for now, Helge Neuner, Head of Automated Driving for Group research at Volkswagen AG, states the autonomous features of Level 3 don’t even comply with the laws, and selling such cars is illegal. He pushes the idea for industry leaders to create a unified set of standards for the ADAS development — first of all, for their validation and certification.

Tech.AD Berlin 2019 Recap: Let’s Talk Automotive

Given the fact that advanced levels aren’t yet to come, OEMs focus on the development of so-called Level 2+ vehicles.

Level 2+ automated driving is defined as a system that provides advanced control of steering, braking, acceleration, and lane centering and allows drivers to take their hands off the steering wheel. But even if these functions are activated, the driver must be supervising the automated actions of a car. Moreover, the driver stays fully responsible for all the vehicle’s moves and has to be ready to take control over a vehicle anytime it’s necessary.  

Stating the purpose of self-driving: substituting drivers vs guiding them 

Autonomous cars are to make driving more convenient. But Volkswagen’s vision of autonomy is to turn autopilots into sort of guardian angels rather than replacing human drivers at all.  

Tech.AD Berlin 2019 Recap: Let’s Talk Automotive

According to Helge Neuner, the next-gen autonomous cars are more about safety and should be able to prevent possible accidents. Today’s advanced autopilots will address safety issues on the road and use ADAS elements to monitor the vehicle’s surroundings.  

So, it’s not surprising that lot’s of conference time was devoted to ADAS platform development. Matthias Schulze, Vice President Technology Management of Visteon, presented the company’s open platform for autonomous driving — DriveCore.  

Tech.AD Berlin 2019 Recap: Let’s Talk Automotive

The company works on the hardware and software development approach, deep learning and machine learning algorithms for advanced object detection and modelling environment in real-time. With these elements, the Visteon DriveCore ADAS platform will make autonomous cars safer and better integrated into the infrastructure.  

Read more: Learn how to build ADAS software for autonomous driving, and how it can benefit the on-road safety and comfort

Tech.AD Berlin 2019 Recap: Let’s Talk Automotive

Technology is moving fast forward. All the sensors, including radars and lidars will be critically advanced. Until now, radar hardware and algorithm-concepts pushed each other. But Daimler stands for developing new algorithm-concepts demand imaging radar resolution and massive computation power.

Overcoming challenges 

As for today, the automotive industry has lots of challenges on its way, both technology evolution and regulation of self-driving. But Tech.AD Berlin proved that global industry leaders aim at pushing their resources to bring Level 3 and 4 vehicles to life. Automakers demonstrated their determination to adapt to the autonomous-focused approach, so we’ll definitely see lots of automotive breakthrough this year.


Contact us to speak with one of our automotive experts to get more information about the ADAS software development and insights on how to implement ADAS features and algorithms in your projects.  

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