Indoor Positioning in Retail

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Intellias client
Intellias client
Intellias client
Intellias client
Intellias client
Intellias client
Intellias client
Intellias client
Intellias client
Intellias client
Intellias client
Intellias client
Intellias client

Benefits retailers get from location intelligence

  • Satisfied customers who can find the products they want
  • Shopping baskets filled faster and easier thanks to in-store offers and digital coupons
  • Brand engagement throughout the shopping experience for additional touchpoints
  • Optimized shopping spaces based on customer flows around the store
  • A better overall brand experience as customers know exactly where to find your store

Deliver convenience throughout the shopping experience

Our location-based retailing services

Our location-based retailing services

Intellias engineers will help you build shopping mall navigation solutions, real-time location systems for stores or warehouses, and comprehensive indoor analytics to motivate customers to step into your physical retail store where they’ll continue to get a personalized shopping experience. Applying our 17 years of experience in software development and our deep focus on navigation and mapping services, we offer our clients real-time and accurate intelligent mapping solutions that ensure secure indoor navigation in every corner of malls and other venues.
  • Indoor positioning

    Allow customers to confidently navigate unfamiliar spaces as if they had been there a million times

    Indoor positioning

    Allow customers to confidently navigate unfamiliar spaces as if they had been there a million times

  • Indoor mapping

    Visualize places and objects on a map to improve the customer flow and increase revenue and customer satisfaction

    Indoor mapping

    Visualize places and objects on a map to improve the customer flow and increase revenue and customer satisfaction

  • Indoor analytics

    Analyze traffic and conversions, track dwell time, and visualize heatmaps to unlock your store’s digital potential

    Indoor analytics

    Analyze traffic and conversions, track dwell time, and visualize heatmaps to unlock your store’s digital potential

  • Real-time location tracking

    Interact with customers proactively by supporting them and providing additional services right on time

    Real-time location tracking

    Interact with customers proactively by supporting them and providing additional services right on time

  • Map compilation

    Accelerate map compilation for developers while complying with all Navigation Data Standard (NDS) formats

    Map compilation

    Accelerate map compilation for developers while complying with all Navigation Data Standard (NDS) formats

  • Online and offline search

    Connect navigation to cloud services like AWS, Microsoft Azure, and Google Cloud to optimize search

    Online and offline search

    Connect navigation to cloud services like AWS, Microsoft Azure, and Google Cloud to optimize search

  • Turn-by-turn and voice guidance

    Display route information on smartphones or offer it by voice via Azure Cortana, Google Assistant, or Siri

    Turn-by-turn and voice guidance

    Display route information on smartphones or offer it by voice via Azure Cortana, Google Assistant, or Siri

  • Internet of Things

    Connect navigation systems, physical spaces, and mobile devices using the cloud

    Internet of Things

    Connect navigation systems, physical spaces, and mobile devices using the cloud

Use cases of location intelligence and GIS for retail

In the store

Retailers can equip customers with an in-store navigation app to help them find the shelf with a product they’ve chosen online. When at the mall, customers can get optimized routes to pick up an entire list of items using a shopping mall navigation system. Due to the lack of GPS connection within venues, indoor retail maps can rely on iBeacon technology to guide customers and target them with personalized offers depending on their location. Location intelligence offers a myriad of benefits for retailers, especially when they link it with other technologies like IoT, which is crucial for creating a cross-channel selling environment.

In the warehouse

Indoor navigation plays a significant part in location-based retailing and optimized warehouse management. It can help forklift drivers find the best route to a location in a huge warehouse by visualizing all aisles in 3D and pointing out the exact entrance locations for forklifts. Combined with robotics and automated AI systems, indoor navigation can guide autonomous forklifts or robotic loaders without human interaction. As for warehouse staff, they can rely on retail mapping to get optimal routes to replenish items. Warehouse staff can use indoor location analytics to know what items are almost sold out and see their precise location on the store shelves. After that, staff can use indoor positioning to find the location of stock in the warehouse and bring it to the store quickly, minimizing lost sales.

Beyond indoor spaces

The right combination of outdoor and indoor navigation can improve logistics and optimize the entire supply chain, leveraging the full power of retail GIS. For instance, truck drivers can get precise guidance to find the right gate in a complex distribution center. Planning the route of an entire fleet to the entrance may save time and reduce traffic jams due to unloading. Likewise, customers who come to the mall by car can receive door-to-door directions to your store while they’re still at home. End-to-end guidance for mall navigation may go far beyond indoor mapping, covering the path from the customer’s home to city parking spot, then navigating them to the mall and finally guiding them from the mall parking lot right to your store.

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