Case study

Location-Related Data Visualization Service

We’re helping a geodata visualization service be reborn as an efficient and comprehensive geospatial analytics tool

Key features

  • Upload, store, and refine custom datasets

    Upload, store, and refine custom datasets

  • Visualize custom location-based datasets on maps

    Visualize custom location-based datasets on maps

  • Get insights from diverse visualizations

    Get insights from diverse visualizations

Location-based services (LBS)
Amsterdam, the Netherlands
Team size:
4 members
March 2018 – present

Angular 4 / Node.JS / PostgreSQL / Preact / Python / Redshift / WebGL

About the client

A technology company that provides innovative mapping data services and solutions, our client is listed among the world’s top 10 LBS providers. Their product portfolio comprises multilayer HD maps, spatial data visualization, integrated in-dash navigation systems for global car brands, location services for enterprises and municipalities, and a collaborative ecosystem powered by real-time location intelligence.

By digitizing reality, our client strives to make a safer and more comfortable future for us all — drivers navigating unfamiliar backroads, tourists trying to decipher the Paris metro map, or traffic incident managers executing an accident response plan.

Location-Related Data Visualization Service

The client came with the challenge

Nowadays, the term location intelligence is used to describe geographically related data as the basis for insightful decision-making and is applicable to virtually any business vertical. Our client provides an advanced mapping platform that exposes intelligent location-based services including maps, geocoding, traffic, routing, POIs, and interactive map data visualization. The company is constantly improving their platform as a whole and its constituent services.

Since 2015, Intellias has been involved in this improvement process on a number of workstreams including traffic feeds, public transit data, rendering, indoor maps, and geodata visualization. Our client wanted to rebuild their legacy visualization component. Among their goals were boosting its performance, deployability, and extensibility and packing it with new features.

Intellias has delivered the location-related data visualization service

Since March 2018, Intellias has been contributing to the development of an API toolkit for building complex visualizations of location-based datasets on top of maps to facilitate geospatial analysis.

Initially, Intellias set up an engineering team that extended our client’s Berlin-based development team. As the Berlin team was being migrated to other business units, Intellias engineers progressively acquired project knowledge about map data visualization from them. Ultimately, it took us about two months to grow from an extension to a dedicated development team that followed the agile Kanban methodology.

The first difficulties we coped with related to the client’s IT infrastructure not being built on mainstream technologies like Docker for the build environment or Kubernetes for container orchestration. Although their infrastructure was based on Amazon Web Services, Puppet and some of their proprietary tools (including their own configuration application) left little room for quick deployment optimization. Intellias engineers spent a good amount of time investigating dependencies and how these tools worked together. As a result, our team improved the time-to-market value for the spatial data visualization services by optimizing deployment and production validation processes from 1.5 to 2 hours to merely 25 to 40 minutes on average.

Tackling ongoing issues of our client’s existing customers is another responsibility of the Intellias team. One of our client’s customers, a tech company offering geodata-powered data services for advertisers, had problems with our client’s storage performance. Based on AWS Redshift, the data warehouse worked great with infrequent large queries but lagged when executing multiple small queries. Our task was to come up with a proof of concept comparing the throughput of AWS Redshift and AWS RDS PostgreSQL for multiple small queries. Our conclusions made our client rethink their product investment strategy. It became clear that their product audience could be extended from big businesses to small companies and individual consumers.

To implement some specific features, the Intellias visualization team needed to look for non-standard technical solutions. In particular, our frontend engineers implemented a mechanism for visualizing hexagonal heatmaps. For this, we composed a query for deriving a group of points on a plane limited by the nearest hexagon in a grid. The query was written using an internal domain-specific language (DSL) that had certain limitations — for example, it was Turing incomplete. Our engineers applied a few unusual techniques to overcome the DSL limitations.

Our engineers are also dealing with Hibert curve optimization. This consists of converting a two-dimensional coordinate system into a one-dimensional system. The approach minimizes the computational effort thanks to preliminary data processing.

We’ve achieved great results together

The partnership with Intellias has enabled our client to spot new business opportunities for their location-related map visualization service. As a result, our client is considering a few investment choices.

They want to provide better integration options, so their service is reusable by other existing and future products. In addition, our client contemplates rebuilding their visualization service so that small businesses and individual consumers can use it efficiently.

The solution that Intellias is helping to develop allows:

  • Securely uploading, storing, and visualizing location-related customer data over fast web maps
  • Transforming, aggregating, and filtering customer data on the server side (for large volumes) or on the client side (for small volumes)
  • Gaining meaningful insights through smart map data visualization styles (static and dynamic markers, heat maps, raster maps, and more)
  • Extracting latitude and longitude values from street names and postal codes due to extended geocoding capabilities

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